Market mix and integrated marketing communication

Market mix and integrated marketing communication Marketing is the management process responsible for identifying, anticipating and satisfying customers requirements at the end of the day and also seeking a profit Marketing or marketing mix is traditionally classified into the 4Ps, namely Place, Product, promotion and price. Each of the 4Ps has an important role to play and each contribution help a business in promoting its product or service. 1.1 Elements of marketing mix, the 4Ps 1.1.1 Place This factor needs to be considered before or how the product will be able to reach in the hand of the consumer. In this case, there are different ways to make this possible, like manufacturer outlets, wholesalers and retails outlets. 1.1.2 Promotion Promotion is essential for creating awareness about a specific product or service. Traditionally promotion is done in order to inform the general population about a particular product, in terms of its features, quality, and benefits and so on. Above the line and below the line promotional methods can be applied. However, promotions require lots of finance. 1.1.3 Product Among the other 4Ps, it is the most important one, as its the one that will be able to satisfy the needs and wants of the consumers. Product will help a firm to differentiate its current range of product from those of other competitors. Brand loyalty can be obtained by the product itself as well as market share and consumers loyalty. 1.1.4 Price This P will determine the degree of value added by the firm to a particular product. Price will influenced revenue and profits levels of the firm. Price should be set in order to attract both the mass market and the niche market. 1.2 Evidences Referring to the case itself, the article is based on ECOWASH and the different marketing mix that have been applied are Product and Promotion. Evidence from the case in supporting the arguments; a new formulation of a washing up liquiddetergent is being produced, that is totally biodegrable. Due that, we can see that the concept of Product is being applied. This well describe the product of the article thus other facts are that, with the growing concerns of the consumers public about the ecology and the environment, Ecowash is the ideal one to choose. The product itself is environmentally friendly with the use of flowers and rainbows to symbolize nature. In this way, it is totally suitable to support Ecowash. Furthermore, product s not only the one apply in this article, promotion is also applied. As we know without promotion nothing can be possible. Therefore in order to make the public aware of the product, Ecowash, the marketing manager had advertised its product to the targeted market. Doing a packaging which is totally legal will be a good for the business. Task Two 25 marks (a)Explain in your own words what is meant by the use of integrated marketing communications. (10 marks) 2.0 Introduction of Integrated marketing communication Integrated marketing (IM) is a management strategy and meta-discipline focused on the organisation-wide optimisation of unique value for stakeholders. Although closely linked to integrated marketing communications (IMC), it should not be confused with it. Integrated marketing communications (IMC) is the integration of all marketing tools, approaches and resources within a company which maximizes impact on consumer mind and which results into maximum profits at a minimum cost. The aim behind IMC is to ensure consistency of message and the complementary use of media. Whereas IMC aims to ensure consistency of message and the complementary use of media, integrated marketing is concerned with the alignment and focus of the whole organization. 2.1 Benefits of IMC Integrated Marketing Communications Media advertising to multiple forms of communication Limited Internet access to 24/7 Internet availability and access to goods and services General-focus advertising and marketing to data-based marketing A manufacturer-dominated market to a retailer-dominated, consumer-controlled market Increased sales or benefits to the company Low agency accountability to greater agency accountability, particularly in advertising Mass media to more specialized media, which are centered on specific target audiences Table 1: shows the benefits of IMC 2.2 The two forms of IMC 2.2.1 Online marketing channels deals with the various facilities available in terms of technological facilities for different purposes. In this case some ideal forms can be search engine, pay per click, emails, banners and so on. 2.2.2 Offline marketing channels is the traditional way of promoting an issue or communicating something to the public. Some examples may include the traditional printing, newspapers, magazines, mail order, public relations, radios and television and other traditional methods. 2.3 Views A company can create his integrated marketing communication program by using all the elements of the marketing mix, like place, product, promotion and price. In order to know well the subject, an example can be form, Belch and Belch (2007). The concept of IMC had a great influence for them, basically the discuss the needs to establish communication and sales objective together, the way how sales objective have its relation to the corporate objective is in term of gaining a certain dollar sales volume, unit sold, market share and profile level. With the sales objective it provides a quantifiable and measurable benchmark for the promotional campaign. On the other hand, promotional efforts are not the only factor that influences sales. Critically evaluate the benefits to the marketing manager and their organization of using an integrated marketing communications mix. (15 marks) 3.0 Integrated Marketing Communications Integrated Marketing Communications is a term used to describe a holistic approach to marketing communication. It aims to ensure consistency of message and the complementary use of media. The concept includes online and offline marketing channels. Online marketing channels include any e-marketing campaigns or programs, from search engine optimization (SEO), pay-per-click, and affiliate, and email, banner to latest web related channels for webinar, blog, micro-blogging, RSS, podcast, and Internet TV. Offline marketing channels are traditional print (newspaper, magazine), mail order, public relations, industry relations, billboard, radio, and television. A company develops its integrated marketing communication programme using all the elements of the marketing mix (product, price, place, and promotion). 3.1 The benefits of IMC to the marketing manager and the organization are as follows: In order to gain all the benefits of IMC, it will have a positive impact on the organization and its image. First and foremost it can create lots of benefits like competitive advantage, boost up sales revenue as well as profits level, retained money for future investments, time factor and release the individuals of all his stress at work. In the corporate world communication is very essential in order to be in touch with all the different stages of productions. IMC wraps his communication principal with his customers, in order to help them able to move along the various stages concerning the buying process. This way also means that it will be able to promote the image of the business and the relationship with the customers. IMC may also act as a human resource manager, as he will enable to be in good relationship with its market. Doing so will be a way to bond customer loyalty on both a short term and a long term. The ability to keep a customer for life is a powerful tool as it will result into a competitive advantage for the business. Increased the profitability factor is also in the hand of IMC, meaning that in order to be profitable the business should effective. That is it should have a clear way to do communication. This should be done in such a way that it should not be distorted as single information may be communicated into another way. At another level, initial research suggests that images shared in advertising and direct mail boost both advertising awareness and mail shot responses. So IMC can boost sales by stretching messages across several communications tools to create more avenues for customers to become aware, aroused, and ultimately, to make a purchase. Finally, IMC saves money as it eliminates duplication in areas such as graphics and photography since they can be shared and used in say, advertising, exhibitions and sales literature. Agency fees are reduced by using a single agency for all communications and even if there are several agencies, time is saved when meetings bring all the agencies together for briefings, creative sessions, tactical or strategic planning. This reduces workload and subsequent stress levels. 3.2 Possible drawbacks of IMC Despite its many benefits, Integrated Marketing Communications, or IMC, has many barriers. Functional Silos Stifled Creativity Time Scale Conflicts Lack of Management know-how Drawbacks of IMC Table 2: drawbacks of IMC 3.3 Golden rules of IMC Senior Management Support Integrate At Different Levels of management Ensure the Design Manual Focus on a clear marketing communications strategy Start with a Zero Budget Think Customers First Build Relationships and Brand Values Good Marketing Information System Artwork search for the optimum communications mix Task 3 25 marks In your own words, explain what is meant by social marketing. (10 marks) 4.0 Introduction of Social Marketing Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good. Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote societys well being as a whole. For example, this may include asking people not to smoke in public areas, asking them to use seat belts, or prompting to make them follow speed limits. Although social marketing is sometimes seen only as using standard commercial marketing practices to achieve non-commercial goals, this is an over-simplification. The primary aim of social marketing is social good, while in commercial marketing the aim is primarily financial. This does not mean that commercial marketers can not contribute to achievement of social good. Increasingly, social marketing is being described as having two parents-a social parent = social sciences and social policy, and a marketing parent = commercial and public sector marketing approaches. Beginning in the 1970s, it has in the last decade matured into a much more integrative and inclusive discipline that draws on the full range of social sciences and social policy approaches as well as marketing. Social marketing must not be confused with social media marketing. 4.1 History of social marketing Social marketing began as a formal discipline in 1971, with the publication of Social Marketing: An Approach to Planned Social Change in the Journal of Marketing by marketing experts Philip Kotler and Gerald Zaltman. However, earlier, social marketing had already been used as a tool for birth control in India, where a persuasion based approach was favored over a legislative approach. 4.2 Components of social marketing Components of social marketing Consumer orientation to realize organizational (social) goals Voluntary exchanges of goods and services between providers and consumers Research in audience analysis and segmentation strategies Management process that involves problem analysis, planning, implementation and feedback functions Use of formative research in product and message design and the pretesting of these materials Use of the marketing mix Analysis of distribution (or communication) channels Integrative and control functions Table 3: components of social marketing 4.3 Views of social marketing Social marketing uses the benefits and of doing social goods to secure and maintain customer engagement. Distinguishing features of social marketing is that primary focus on social good but secondary is not the case. Social marketing also implies that its not all public sectors and not-for-profit marketing is doing social marketing. Social marketing can used standard marketing techniques to promote their relevant services and organization goals. This can be very important but should not be confused with social marketing where the latter is focusing on achieving specific goals with the specific audiences in relation to different topics relevant to social good, for example: health, sustainability, recycling and so on. Social marketing applies a customer oriented approach and uses the concepts and tools used by commercial marketers in pursuit of social goals like Anti-Smoking-Campaigns or fund raising for NGOs. Is Ecowash a good example of social marketing? Fully justify your answer. (15marks) 5.0 Introduction of Social marketing Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good.[1] Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote societys well being as a whole. For example, this may include asking people not to smoke in public areas, asking them to use seat belts, or prompting to make them follow speed limits. Although social marketing is sometimes seen only as using standard commercial marketing practices to achieve non-commercial goals, this is an over-simplification. The primary aim of social marketing is social good; while in commercial marketing the aim is primarily financial. This does not mean that commercial marketers can not contribute to achievement of social good. Increasingly, social marketing is being described as having two parents-a social parent = social sciences and social policy, and a marketing parent = commercial and public sector marketing approaches. Beginning in the 1970s, it has in the last decade matured into a much more integrative and inclusive discipline that draws on the full range of social sciences and social policy approaches as well as marketing. 5.1Referring to the case Ecowash is not an eco-friendly product. The reasons in saying so are as follows: it is not environmentally friendly, meaning that the Anglo-French company developments will affect the future generation. Doing so implies to disrespect the nature. Nowadays the world is developing at a rapid speed meaning that the rate of pollution is also developing at a rapid speed causing some natural problems like air pollution, water pollution and deforestation. In order to avoid it, it is better to be environmentally friendly. Referring to the case it is said that high-profile experts in the relevant field to conduct research to back-up their claims that Ecowash was truly a biodegradable, eco-friendly washing-up liquid/detergent this short statement implies that it is truly ecology but this is not the case. High sum of money was used to make this product eco-friendly. According to Advertising Standards Authority(ASA) he mention that Anglo-French have not been able to prove, demonstrate or support his claims that truly ecowash is a bridgeable product that would not affect the environment. The ASA stated in their report that Anglo-French were unable to show that their product was less harmful to the nature. Processing on the packaging of the product, it is said to be environmentally friendly but it is not the case. The reason is such that both the consumer association and national consumer council expressed concerns in their reports. He is said that the business needs to review its rules regarding the product packaging. in order to be environmentally friendly the firms should adopt ht e concept of nature logos like flowers, rainbows and so on. Task 4 30 marks (a) You have been asked by your marketing manager to write a short briefing document for him/her, explaining the differences between regulations in terms of the various codes of practice, and legislation in terms of legal acts of law as they affects marketers and marketing today. (15 marks) 6.0 Regulation and Legislation Regulation is controlling human or societal behavior by rules or restrictions. Regulation can take many forms: legal restrictions promulgated by a government authority, self-regulation by an industry such as through a trade association, social regulation (e.g. norms), co-regulation and market regulation. One can consider regulation as actions of conduct imposing sanctions (such as a fine). This action of administrative law, or implementing regulatory law, may be contrasted with statutory or case law. Regulations are requirements that can come in many forms. They may be industry specific regulations such as the Health Information Portability and Accountability Act (HIPAA), which addresses health care organizations. Regulations may also be wider in scope for example, the Federal Information Security Management Act (FISMA). Regulations are the formal requirements that an organization must follow. Regulations can be either internally or externally generated, monitored, or enforced. Regulation refers to a specific requirement that can take on various forms, such as industry specific regulation or regulations that are much broader in scope. They are the way the legislation is enforced by regulators and they support the requirements of the legislation. In industry, they specify the particular formal (legal) requirements that need to be followed by organizations, workers and employers alike to create a level playing field within the competitive environment of the organizations as well as within a particular organization. This is so because regulations address product safety, consumer protection and other factors in public interest. The thing with regulations is that they could either be internally or externally developed so as a means of compliance, they may be developed through technical specifications or may be through some standards in the private sector. Legislation may be defined as the various codes of safety that must be applied to a particular product or services that will be delivering to the general public. Legislation is carried out to ensure the buyer or consumers that the product is fully useable and fully been produced according to the procedures that the company have mention in his given instructions on the specific product or service. Legislation is classified into different ways according to laws of different countries around the world. In other words, legislation refers to all the listed laws of the government about the world of trading. Legislation is an external directive that places specific requirements on a particular industry. It must be met in order for the business to be legally compliant. Legislation is put into place by the government. Legislation is typically an external driver, unless, of course, you are part of the government organization creating the legislation. Legislation is a directive placed by a gove rnment or governing body on either an industry, a section of community or placed on people of a country which must be complied with in order to remain within the legal boundaries of that particular country, community or industry. In industry, legislation acts as an external driver which must be met by all players in order to be compliant. Legislation is passed as laws by a parliament of a country or some other legislative arm of a government. After legislation is passed, there will be regulators, usually government bodies, who will examine the laws passed and work out the details that need to be enforced so that they are followed. For instance a parliament may pass a legislation that enforces a uniform interconnection fee for telecommunication service providers in a country, and then a government department (regulator) of communications will detail the nitty-gritty of the legislation and enforce it. At times before a part of legislation becomes a law, it may be referred to as a bill. Some countries require legislation to be validated by the executive (usually President) before it could be enforced as law. Commonly a member of the governing body or legislature will propose legislation or by the executive, which then becomes open for debate by legislators. Amendments are usually made before it is finally passed. Government legislative priorities often determine whether a given bill is proposed and enforced as law. Critically evaluate regulation against legislation in term of its positive and negative effects upon marketing. (15 marks) 7.0 Introduction of regulation Regulation mandated by a state attempts to produce outcomes which might not otherwise occur, produce or prevent outcomes in different places to what might otherwise occur, or produce or prevent outcomes in different timescales than would otherwise occur. In this way, regulations can be seen as implementation artifacts of policy statements. Common examples of regulation include controls on market entries, prices, wages, Development approvals, pollution effects, employment for certain people in certain industries, standards of production for certain goods, the military forces and services. The economics of imposing or removing regulations relating to markets is analyzed in regulatory economics. 7.1 Introduction of legislation Legislation is a directive placed by a government or governing body on either an industry, a section of community or placed on people of a country which must be complied with in order to remain within the legal boundaries of that particular country, community or industry. In industry, legislation acts as an external driver which must be met by all players in order to be compliant. Legislation is passed as laws by a parliament of a country or some other legislative arm of a government. After legislation is passed, there will be regulators, usually government bodies, who will examine the laws passed and work out the details that need to be enforced so that they are followed. 7.2 Advantages of legislation A set of different laws is set by the government in order to protect the fight of the product as well as the right of the buyer and other associated parties. It contains a range of laws such the business names act 1985 trading names. Under this act, it is states that it is important to let your costumer know in what the business is specialize. Consumer Protection Act 1987 If a trader identifies a pricing error at the time of sale, they do not have to serve the customer. Â  If the product is sold to the customer, it must be at the price the customer has seen. Â  It is illegal to overcharge or use misleading or unfair price comparisons. Consumer Protection from Unfair Trading Regulations 2008 The Regulations introduces a general duty not to trade unfairly and seek to ensure that traders act honestly and fairly towards their customers. Â  They apply primarily to business to consumer practices (but elements of business to business practices are also covered where they affect, or are likely to affect, consumers). 7.2 Disadvantages of legislation Certain laws may be biased as nowadays the law tends to change at a rapid speed. Some people may not know how they might be help with these laws. Some companies do not follow those rules to the letter as they have the tendency to mislead their products in order to boost up sales and to obtain a part of share on the market. Being a decision taken by the government, sometime it might be wrong and we may see its result in the near future. 7.3 Advantages of regulation It is laws that the government have put in order to provide a good running of the country. Common examples are in term of price, wages, development approvals, pollution effects, employment, goods and services that will have a direct impact on the economic of the country. 7.4 Disadvantages of regulation It will have a direct impact on the customers; if ever the firm does so then it will have impacts like market failures, society, endogenous preferences and so on. 7.5 Views It is better to go forward with the concept of regulation. Task 5 10 marks Do you believe that a code of practice for packaging would work and be adhered to by manufactures? From what has been explained to you do you believe that all three parties; manufactures, consumers bodies and government could agree upon a workable code of practice for packaging. Justify your own views? 8.0 Introduction of Packaging Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells. In many countries it is fully integrated into government, business, and institutional, industrial, and personal use. 8.1 How packaging will be adhered to the three parties In a business term, these three parties is referring to the concept of stakeholders, as we know stakeholders is a person or a group of persons that will influenced or is influenced by the running of the business. 8.1.1 Manufacturers This party will be able to think ecologically for his business, meaning that he will need to apply environmentally packages in order to reduce its impact in the nature. The waste management system should in terms of reducing both quantitative and qualitative prevention, re-use, recycling, energy recovery and disposal. 8.1.2 Consumers bodies He should be able to buy in bulk as customers likes to buy in small quantity which results into lot of plastic items. It should be environmentally useable, thus the buyer may be able to reuse this same thing again and again. 8.1.3 Government He needs to put strong rules and regulation regarding this matter. He should encourage firms to start adopting eco-packaging. This will have less impact on the nature and on the other side it will act as a way to do sustainable development for the future generation.

Suicide Bombers Essay -- Suicide Attacks Islam Koran Terrorism Essays

Suicide Bombers   Ã‚  Ã‚  Ã‚  Ã‚  What makes a suicide bomber? Is it religions upbringing with promises of paradise in reward for acts of martyrdom? Is it the parental support he or she receives for his convictions? Is it society with no means of fighting back against oppression and humiliation? (http://www.israelinsider.com/channels/security/articles/sec0049.htm). In this paper I will discuss the characteristics of a suicide bomber, their mission, as well as discuss suicide attacks. Suicide Bombers   Ã‚  Ã‚  Ã‚  Ã‚  Suicide bombers are said to believe that God sends them on their missions, and by the time they are ready to be stopped with explosives, they had reached a hypnotic state. (http://www.israelinsider.com/channels/security/articles/sec0049.htm) As one can see, religion is a powerful factor. Though the Koran teaches against taking one's own life, the suicide bombers are seen as martyrs and are said to be living in the heavens. (http://www.cnn.com/2001/world/hanna.focus) However, it is stated that suicide is forbidden in Islam. However, fighting oppression is commendable, harming innocent bystanders, even in times of war, was forbidden by the prophet Muhammad. (www.israelinsider.com/channels/security/articles/sec0049.htm) Suicide bombers are very complex. They are never justified in their actions. According to Yediot Aharonot, this is the profile of a typical suicide bomber: 1.  Ã‚  Ã‚  Ã‚  Ã‚  97% of the suicide bombers have an academic education and an additional 28% have at least a high school ...

Exploring The Novel Poisonwood Bible And Macbeth English Literature Essay

The drama Macbeth by William Shakespeare and the fresh Poisonwood Bible by Barbara Kingsolver, are literary plants that explore the deep desires of self fulfilment. While many different literary devices are outstanding in both plants, this paper will concentrate on the intervention of subjects by both writers. Namely the subjects of power and control. These subjects are best highlighted in Lady Macbeth from Macbeth and Nathan Price from the Poisonwood Bible. These two characters best develop the subjects of power and control through their shared features of aspiration, use and pitilessness. Ambition is a reoccurring tool of character development in both The Poisonwood Bible and Macbeth, employed by the writers to stress the overall subjects of power and control. Nathan is a clergyman from America in the Congo trying to conform the small town of Kilanga to the Catholic religion. His aspiration and motivations are powered by fright and blind religion in God, coupled with desire for personal power-which he self interestedly translated into taking control of the small town and holding power over the people. He besides believes that if he does non finish the undertaking he will be unable to come in heaven. His aspiration begins to over power his judgement, his ability to ground and his construct of household, which causes the small town people to beat up against him to seek and re derive their freedom and independency hence exercising their ain signifier of power and re-enforcing the overall subjects. Unlike Nathan ‘s gradual and increased aspiration, Lady Macbeth â₠¬Ëœs aspiration is instantly apparent from the beginning of the drama, and merely grows as the desire for the throne and its power direct her over the border. She right off begins to piece a program to kill King Duncan in order to put her hubby Macbeth in line for the throne. This compulsion drives her insane, and like Nathan her ability to ground, her judgement and her scruples are clouded by her demand for power and control. She acted in ways that showed that she would halt at nil in order to derive the throne even if it meant slaying. Both characters became so ambitious in their efforts to derive power and wield control, that it finally drives them to their ain deceases. Manipulation is another changeless, though more subtly employed, word picture tool in both plants. She manipulated Macbeth into killing Duncan, in order to derive the rubric of King and Queen. Lady Macbeth ironically, felt excessively guilty to kill Duncan herself-due to resemblance to her father-however, had no scruple or concern for Macbeths witting when she manipulated him into killing his friend. In order to carry through this she began oppugning Macbeth ‘s manhood, seeking to convert him that he was emasculate -hence weaker so she, so she and that he could non step up to the undertaking of killing Duncan. This mental use made him oppugn his judgement, which led to him going really baffled. In the terminal her uses were successful, assisting her achieve the power and control she so greatly desired. Nathan like Lady Macbeth, abused his household in order to acquire what he wanted. The villagers had become so fed up with Nathan seeking to command them and their faith that the y rebelled, killing all the white people in their small town. Nathan ‘s married woman and kids are in secret fixing to get away to America, but Nathan, out of fright of solitariness, begins to mistreat and pull strings his married woman, and endanger the lives of his kids, in order to acquire them to stay in the small town and let him to go on his quest. This maltreatment and use allowed Nathan to recover power and control over his household, while doing them even more anguish as they impotently watch the deceases of many people they loved. Both Lady Macbeth and Nathan ‘s uses and evident deficiency of guilt over them, show to the audience merely how pitiless both characters are. This pitilessness is a 3rd of import manner the characters are both developed and the subjects enriched. Nathan is so determined to complete the quest God sent him to make that he forgot his ethical motives and committed awful Acts of the Apostless in order to obtain power over the small town people and control over his household ensuing in the loss of many guiltless lives. His chief distressing act of pitilessness was working his girls and coercing them to remain in the Congo so that he could keep his control over them while the villagers fought for their freedom. These egoistic actions resulted in the decease of his four girls and married woman, go forthing him entirely. Lady Macbeth was far more pitiless so Nathan, upon hearing that Macbeth was to be king she immediately began to inquire God to do her into more of a adult male in order to be able to perpetrate slaying. â€Å" Come, you spirits that tend on moral ideas, unsex me here, aˆ?aˆ?And make full me, from the Crown to the toe, Top-full of direst inhuman treatment. aˆ?aˆ?A Make midst my blood. â€Å" ( Lady Macbeth- Act 1 scene V ) . She lost her scruples wholly and began to move without witting in the effort to derive the throne, her symbols of power and control. Lady Macbeth increasingly becomes more pitiless, until she does non even question the idea of killing Duncan in order to be following in line to the throne, she is over whelmed in her ain desires, that she forgot about everything else that use to affair. Throughout both Macbeth and the Poisonwood Bible both writers develop their several characters of Lady Macbeth and Nathan Price by foregrounding their picks and actions through aspiration, use and pitiless action. These characters therefore serve to foreground the overall subjects of power and control in both plants. Both Nathan and Lady Macbeth sacrificed everything for power and control non recognizing the true cost. Nathan losingss his full household and is left to populate entirely, and Lady Macbeth looses her saneness, driving herself to take her ain life. Their battle for power and control wrecked many lives and in the terminal their several triumphs was so little that it all did non look worth the attempt. COMPARATIVE ESSAY Having†¦ Lady Macbeth from Shakespear ‘s Macbeth and Nathan Price from the Poisonwood Bible By: Tori Skot For: Ms.Zaikos January 7, 2008

History of Alcohol

Alcohol: Past, Present, and Future Karl Ballenger Mrs. Hines Communication Arts 200 period 7 February 20, 2007 The beginning of Alcohol While no one knows when alcohol was first used as a beverage (or even created) we do know that it has been used for over ten thousand years. Archeologists to this day are discovering old beer mug containers from the B. C period. Some other archeologist and a few scientists believe it was created in an experimental accident. Like most failed experiments alcohol was soon to be one of the most popular drinks in America.Not only was it going to impact America it impacted the whole world. Everyone would you alcohol in many different ways medicinal purposes, in South America and in the Middle East. They would use it for celebrations any type of celebration and it would be used in sacrifices or offering rituals too. As alcohol caught on people realized what a problem it could be. Everyday people would use alcohol as an everyday beverage not knowing what the affect could be or do; it wasn’t long until everyone was catching on to the harmful effects of the alcohol.Soon after Americans and people all over the world soon were able to control alcohol not before alcohol had gone through prohibition and much other banishment in countries and cultures. Alcohol is considered a drug though some people may not agree we all that once you had too much alcohol you’re not yourself. Although Americans were no always getting to the point where they were unconscious and becoming â€Å"drunk†, there was a lot tolerance for the type of people who would drink alcohol everyday they just knew how to control their selves.Alcohol in Early America Alcohol in early America was highly accepted, everyone would have their fair share of drinks. Alcohol can be easily found in the old days because it was so easy to make, before bars there were pubs and before that people would just drink in their own homes instead of going out to drink. It was so easy to make because alcohol back then would mostly be wine, wine was the typical form of alcohol to be found because it is made up fruits, any kind of fruits but if you wanted stronger tastier wine you would specific types of fruits.The most commonly type of fruit that people would use are grapes, after you pick them you would press them then add in some sugar and water basically and then some yeast. Then allow for fermentation to proceed. As time goes by you would have yourself some tasty drinkable wine. And from their you would end up having your many liquors and eventually beer. It wasn’t long until alcohol played a big role in American history which begun in the 1920s, which was when alcohol became prohibited for a time.Americans have always drunk alcohol especially beer liquor in the 1900s, they would drink daily â€Å"since the availability and purity of water supplies and other drinkable liquids were uncertain† (Clayton Rivers 94). Drinking was used as a socia l activity everyone would feel a little more comfortable than usually with a little wine or beer in their system; it would be breaking the social barrier at gathering for the shy people so that they can interact more.At the same time there has always been a passionate opposition towards alcohol many people would think it is evil and created by the â€Å"devil† because of the nasty effects and the illness’s that it caused. It would even ruin people financially in some cases because of the addiction people would have with it, â€Å"it was typical to see people in saloons night and day†(Karen F Balken04) for weeks just drinking or trying to get the bartender to give them a free drink.So there would be a huge conflict between the alcoholic supporters â€Å"wets† and the non supporters â€Å"dry’s† (Adam Wong03) has existed throughout American history, since the 20th century. It wasn’t until 1919 when the â€Å"dry movement† (Adam W ong03) achieved its greatest victory by banding alcohol nationwide. In 1919 a majority of states ratified the eighteen amendment to the constitution, which states: â€Å"After one year from the ratification of this article the manufacture, sale, or transportation of intoxicating liquors within the importation thereof into, or the exportation hereof from the U. S and all territory subject to the jurisdiction thereof for beverage purposes is here by prohibited† (Adam Wong03). This banishment, called Prohibition, went into effect in 1920: it was accompanied by the† Volstead Act† (Clayton rivers94), congressional legislation that provided specific rules for enforcing the ban. So for the next 13 years prohibition remained in place, President Calvin Coolidge called it â€Å"the greatest social experiment of modern times† (President Calvin Coolidge). Prohibition in the 1920sAlthough Prohibition continued until 1933 it remains most closely associated with the 1920. in the 1920s â€Å"it was a colorful period in history† (Adam Wong03) bracketed on both ends by tragedy and misfortune. At the start of the twenties, America was just recovering from the devastation and deprivation of World War 1. At the decade’s end the stock market crashed of 1929 which then fell into the great depression and years of hardship. Then in between the 1920s it was a time of unusual prosperity, the economy seemed to be on an endless climb.That no one can believe, it was a type of miracle people had enough money to buy amazing new devices like radios, refrigerators and washing machines. Even the poorest family of the towns and states were able to afford a car, it was also an era of significant social change and great fun, â€Å"it was so fun that it was nicknamed the roaring twenties† and the â€Å"Jazz Age† (Adam Wong03). Everyone was relived and could relax after all the harsh full events that America had went through that now they were ab le to kick back and relax.People would listen to the radio dance in the nightclubs and saw â€Å"talkies† (which are present day movies) everyone was just happy to have their freedom back. Although the 1920s was a fun-loving atmosphere the people would still have to sustain the ban of liquor. But finally the anti alcohol forces succeeded and they were able to get across the eighteenth amendment and the Volstead act. The advocates who wrote and backed these new laws assumed that a majority of Americans would go along with it. They thought that even though you didn’t like the new law you would have to follow it because it was law of the land.But nonetheless law abiding citizens were still able to secretly drink liquor and beer by home brewing it. These illegal drinking parlors were called â€Å"speakeasies† (Adam Wong03). Criminal gangs and known thieves would smuggle the liquor and beer and they made a fortune each one of these â€Å"speakeasies† had their own little illegal organization by selling the illegal liquor. The law enforcement like nowadays would be corrupted by these small organizations with either money or liquor as a bribe and so there wasn’t really a stop to these guys.Prohibition Gone the Right to Drink Prohibition affected millions of Americans but it even went into deeper meaning than just not being able to drink, it touched onto a fundamental issue in American life. The role of government in regulating private lives. â€Å"Many Americans felt that a degree of federal control is justified for the good of the majority† (Adam Wong03). However others argued that the rights of each individual American citizen and states should not be limited by the federal government.This particular group argued that the federal government had no right to mandate something as personal and as trivial compared with serious crimes as drinking habits. â€Å"it was incredible to many people that the federal government, which h ad thoughtfully left their murders, lynching’s, adulteries, discriminations, frauds, and other transgressions to the disciplines of their state legislatures, would ever take a primary and oppressive interest in what American citizens might want to drink† (Historian Norman H.Clark). The conflict over liquor was a long hard-fought battle. But in the end everyone had their right to drink. Alcohol in modern days and future Present day alcohol is still considered somewhat of a menace to society, because alcohol by itself does no harm or damage to anyone, it is our actions and alcohol combined that make it a threat to anyone. In today’s society there have been over millions of alcohol related accidents involving car accidents and suicides and homicides.Every time someone gets into a problem with the police they blame the alcohol they had that it was to strong or they didn’t know what it had in it either way they blame it on the alcohol. Although alcohol does hav e a affects on you and your body it disrupts your nervous system and disrupts your brain waves so that you don’t have full control of your body. But you should already know that, you learn about alcohol your whole life on television school your parents.Alcohol does not change people; the people change their selves by drinking the alcohol, alcohol is a gateway drug which means that it leads to more drugs and more suffering to you and to the people who care about you. Alcohol should be thought up of in moderation like everything, everything and anything is bad for you in moderation so you must be able to control yourself when comes to things like alcohol and drugs alcohol is not as nearly serious as drug but it can lead up to either doing drugs or addiction.Alcohol addiction or an alcoholic is a person who must have some type of alcohol in their system their body won’t function well without the alcohol so they must drink every day. But there is special rehabilitation cen ters to help those kind of people who want to change their life and stop drinking. These places change people’s lives into a good path redirect them to a healthier long lasting life. One of the most important things that alcohol affects could be ones family, alcohol affects about 95 percent families in the United States.And especially affects the kids alcoholics lead to divorces in their family and can ruin sometimes child’s lives and lead them down that same path. There has always so many domestic violence around in America because of alcoholics and what they do to their wives and their children. After they realize what they have done its almost always too late they lose their job their belongings and their families so they basically ruin their lives.Now in the future who knows how bad alcohol and peoples actions will be with all of these new types of drinks they are creating everyday people will just continue drinking without getting any help and lives will be ruined the percentage of alcohol related deaths will probably increase , there is no telling on how bad alcohol will go. Bibliography http://www. drugrehab. net/the-history-of-alcohol-in-america/ http://www2. potsdam. edu/hansondj/Controversies/1114796842. html Alcohol Abuse: Clayton Rivers Prohibition Banning Alcohol: Adam Wong

Sexual Abuse as a Deviant Behavior Term Paper Example | Topics and Well Written Essays - 1250 words

Sexual Abuse as a Deviant Behavior - Term Paper Example Stronger laws should be in place for Sex Offenders because many women do not report sexual abuse afraid of revenge and further cruelty. Punishment as deterrence also raises sets of important questions to consider in arguing for punishment as restitution. It means that the state should be a positive factor in the area of criminal law. The state should not passively await criminal activity before it deals with those involved and its consequences (Groth 29).   It should take some action to anticipate and preclude criminal activity before it manifests itself clearly (Serran et al 87). Those of critics who support restitution believe very strongly and will argue that the proper foci of the criminal law are the victims and others directly affected by the criminal act as well as the good of society in a practical (i.e., economic or institutional sense), rather than a moral sense. Consequently, critics are convinced that punishment should become operative as an award of damages to victims, other injured parties, and society in the person of its political institutions (Serran et al 51). To convince most people that deterrence is a way of increasing the total social good through punishment (rather than merely reducing the total social evil) since it benefits victims, injured parties, and political institutions, as well as the criminal, the penal system, and the courts. Consequently, restitution is the most economical and ethical way in which the state can take positive action to secure human welfare (i.e., the benefits of social living) and avoid its opposite (Groth 65; Ward 41).             Stricter laws should be imposed on sex offenders because the authorities cannot control their lives and actions after the release. Oklahoma state Rep. Lucky Lamons â€Å"says it forces many offenders to live in rural areas where they are difficult for authorities to monitor... Also, he says, it does not differentiate between real predators and the type of men he recalls arresting for urinating in public, a sex offense in Oklahoma† (Koch 2007).

To what extent are human bodies products of culture Discuss In Essay

To what extent are human bodies products of culture Discuss In relation to Susan Benson and Anne Balsamo theories and give 2 ex - Essay Example 123); at the same time, it served as an instrument to the expression of one’s culture, beliefs and practices (e.g., tattoos, body piercings, etc.) (Shilling, 2002, p. 68). Nevertheless, cultural influences on the beliefs of the society pose questions about the abilities of the body to satisfy human craving for perfection. The physical limitations of the body, especially in the context of gender, are causes of these commotions. At the spring of technology, the frustrations that bred from these limitations made humans create cybernetic organisms or the cyborgs, concede to cosmetic surgeries, and use equipments that could help correct the issues â€Å"concerning health, beauty and ageing† (Lewis, 2002, p. 294). Because of the increasing attention gained by the human body, several individuals and groups have formulated theories on the bases of these shifts. Theories on Human Body and the Culture As culture affect people’s beliefs and practices in almost all aspects o f living, its influence on human perception about their body has also been inevitable. This is plainly evident particularly in the Western civilizations. Consequently, the collection of research studies and related literature on the account of identity and differences as determined by the body itself, and how humans have proceeded to initiate changes and created new ways to modify the limitations of the natural body which promote control especially in the aspects of health, beauty and aging, have accumulated to unexpected degrees. Subsequently, theories by Foucault, and others, attempt to explain the relationships between the society’s views of the human body, its causes and effects, and the internal and external factors that play a role in the circumstances involved (e.g., human emotions and drives, language, among others) and the current trend of human ascendancy over it (Lewis, 2002, p. 295; Shilling, 2002, p. 65; Balsamo, 1999, p. 20). The presence of social standards and the pressure that it puts on the populace, as well as the submission of the society to these norms, propose that despite the intrinsic diversities that result from â€Å"the modernist ideology of individualism† (Lewis, 2002, p. 295), culture remains to be a crucial and major determinant of how the people view the body and its value. With this, and with the assistance of technology, the human race try to develop the body into the image which suits the idealists view of how the body should be by maintaining health (e.g., exercise and proper diet) and even undergoing cosmetic surgeries; existing in the absence of or surpassing â€Å"bodily flaws, disease, obesity, ageing and (even) death† (Lewis, 2002, p. 295). This is also why bodybuilders, cyborgs and robots, and even those who have anorexia and bulimia exist -- ways in which humans try to demonstrate control over their bodies to achieve what is considered by the society as ideal or within the bounds of social standard s. As a result, experts suggest that what human body is now -- how it is treated, looked at and valued -- is a product of cultures that desire for standardized perfection. Still, the presence of the aforementioned advances towards the â€Å"improvement† of the human body does not mean the complete absence of what is unwanted. Mary Douglas even stated that â€Å"that which is negated is not thereby removed† (as cited in Benson, 2002, p. 124). Hence, people continue to struggle between the threats of the internal and

Northeren Ireland History Coursework Essay Example | Topics and Well Written Essays - 1500 words

Northeren Ireland History Coursework - Essay Example The aim of this paper is to discuss thoroughly the elements involved in the struggle for peace that the people of Northern Ireland find themselves involved in - both past and present. By examining the history of Northern Ireland, including the factors, obstacles, and pinnacle points involved, we can come to a clearer and more knowledgeable understanding on the subject matter. This is what will be dissertated in the following. I can learn many disadvantages faced by Catholics from the first paragraph through the learning that Catholics were a significant minority in regards to employment; only a mere 400 out of 10,000 workers in a Belfast shipyard were Catholic. This proves to be a significant disadvantage towards Catholics in the early 1960s considering that it seems as though they were given less employment opportunities. As well as facing disadvantages in city areas like Belfast, the second part of the source also shows other disadvantages faced in rural areas through another staggering statistic; although the population at the time in Fermanagh was over half Catholic, in regards to employment their position was still strikingly minor. Out of the Fermanagh City Council's 370 employees only 48 were Catholic, and out of 75 school bus drivers, only 7 were Catholic. In conclusion from this I can learn that although sometimes the Catholics were actually a majority in population, such as in the rural city of Fermanagh, they continued to make up only the minority in regards to employment. This shows us that they were treated unfairly, and were not given equal employment opportunities. How Useful are Sources B and C in Helping to Assess the Extent of Discrimination Against Catholics These two sources are significantly helpful in assessing the discrimination against Catholics, in that they show severe examples of the scrutiny and injustice that they faced. For example in source B, when Billy Sinclair, a former player-manager of Linfield, a football club in Northern Ireland, is making statements in 1984; he explained that if a Linfield soccer scout asked a player what school he went to and "if it's Saint something, then all of a sudden the boy's not good enough." This is a perfect example of the unfair discrimination the Catholics faced during that time period. In regards to source C, a similarly severe example is used, as it was described that Protestants are preferred during times of depression in preference to their fellow Catholics. This proves that people were not looked upon for their talent or humanity, but rather for whether they were Catholic or not, which is completely stereotypical and unjustified. How do Sources D, E, and F Help to Explain why Londonderry Became a Centre of the Civil Rights Movement in Northern Ireland Londonderry, which is also commonly referred to as the